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Scorecard Sales Funnels by Perry Marshall
Master the Art of Lead Generation and Increase Your Conversions
What Is Scorecard Sales Funnels™?
Scorecard Sales Funnels™ is a revolutionary lead generation and sales funnel system by Perry Marshall that allows you to:
- Increase opt-in rates with personalized, customized insights
- Disqualify time-wasting leads while attracting high-quality prospects
- Reduce your cost-per-lead and accelerate your sales cycle
The Problem with Traditional Lead Generation Funnels
The old lead generation funnel model is increasingly ineffective:
- Generic Information: Delivering only information doesn’t work anymore because prospects can find it anywhere for free.
- One-Size-Fits-All Content: Most free reports, webinars, and white papers fail because they aren’t tailored to specific needs.
- Lack of Insight on Prospects: You receive just a name and email, but no other useful data about their needs and interests.
- Ignored Content: Most free information is never consumed because prospects perceive it as low-value.
Introducing Scorecard Sales Funnels™
Scorecard Sales Funnels™ solves these issues by offering:
- Personalized Insights: Deliver insights customized to your prospects’ needs, making them feel understood and valued.
- Quick Segmentation: Segment your prospects into high, medium, and low-quality groups from the start.
- Accelerated Sales Cycle: Customize your follow-up based on specific prospect characteristics, speeding up conversions.
- Cost-Efficiency: Weed out time wasters and tire kickers, saving you time and reducing your cost-per-sale.
What You’ll Learn From “ScoreCard Sales Funnels™”?
- Increase your opt-in rates by delivering more than just information. Now, when a prospect comes to your site asking “Is this right for me?” you can help them answer that question. Rather than saying “here’s a free report, go do some more work to figure out if this is right for you”, you can say, “here’s an answer to the very question you’re asking in your head right now”.
- Increase your opt-in rates by delivering customized insights. Now, when a prospect comes to your site, you can deliver customized, personalized insight. Your prospect thinks, “This is not one-size-fits-all, this is about ME.” And, oh, how we love the sound of our own name!
- Speed your time to sale by segmenting your prospects into high/medium/low quality prospects. Rather than stepping them through an autoresponder maze and hoping they click and get tagged into the right sequences, you can do most of that sorting right up front…and begin delivering customized messages based on specific prospect characteristics that they have given to you in the first step!
- Speed time to sale by increasing the likelihood that your follow-up sales messages, free reports, white papers and webinars get read and watched…because prospects know this is customized to them.
- Lower your cost-per-sale by weeding out the time wasters and tire kickers that gum up the works of your sales machine.
Why Choose Scorecard Sales Funnels™?
- More Leads, Lower Costs: Generate higher quality leads at a lower cost by disqualifying unfit prospects.
- Higher Opt-In Rates: Increase opt-in rates with personalized, value-driven insights.
- Higher Conversion Rates: Deliver tailored messaging that converts prospects faster and at a higher rate.
- Simplified Sales Process: Reduce the need for extensive autoresponders and lengthy sales letters.
Who Is Perry Marshall?
Perry Marshall, an expert in marketing and the author of “Scorecard Sales Funnels,” is known for his 80/20 marketing principles. He created this program to help marketers streamline their lead generation process, focusing on disqualification as much as qualification.
FAQs Section
A1: Unlike traditional funnels that provide generic content, Scorecard Sales Funnels™ offers personalized insights, segmenting prospects upfront and delivering tailored messaging.
A2: By addressing specific concerns and providing tailored insights, prospects find value in the funnel and are more likely to opt-in.
A3: It qualifies leads upfront, allowing you to deliver relevant messaging that addresses each prospect’s unique needs, leading to faster conversions.
A4: Yes, any business looking to improve lead generation, increase conversions, and reduce cost-per-lead will benefit from this system.
A5: By filtering out unqualified leads early on, your team can focus on high-quality leads, improving conversion rates and reducing wasted resources.
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