Pilothouse & DTC – DTC Scale School – Facebook & Instagram Ads

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DTC Scale School – Facebook & Instagram Ads Mastery

Unlock the potential of Facebook and Instagram advertising with the DTC Scale School, a comprehensive course designed by Pilothouse & DTC. This course provides a proven blueprint for scaling brands post-iOS 14.5, ensuring you stay ahead in the fast-evolving digital advertising landscape.

Who Is “Pilothouse & DTC – DTC Scale School – Facebook & Instagram Ads” For?

The Pilothouse & DTC – DTC Scale School – Facebook & Instagram Ads course is designed for marketing professionals looking to deeply understand and master Facebook and Instagram advertising. This course is particularly beneficial for small to mid-sized agency owners, brand owners who manage their own advertising, and media buyers aiming to enhance their advertising skills and strategies. It provides a structured learning path through a series of modules that cover everything from foundational advertising strategies to advanced campaign scaling techniques.

“DTC Scale School – Facebook & Instagram Ads” Curriculum

Module 1 – Foundations For Scale

✔︎ Brand & Competitor Analysis

✔︎ Knowing Your Customer & Your Market

✔︎ Metrics That Matter & Why

✔︎ Customer Journey & Messaging

✔︎ Facebook Pixel Strategy

Module 2 – Creatives That Convert

✔︎ Insights Into Creatives That Convert

✔︎ Fast & Furious Creatives

✔︎ Polished Creatives

Module 3 – The Pilothouse 6-Step Strategy For Maximizing Profitability From Your Campaigns

Step 1 – Find Your Top 5 Angles

Step 2 – Copy + Angle Testing

Step 3 – Analyze Data and Uncover Your Winners

Step 4 – Identifying Creatives Needed

Step 5 – Audience Testing

Step 6 – Consolidate Winners Into Scale Campaigns

Module 4 – Strategies For Scale

✔︎ Attribution & The Eco ROAS 

✔︎ Bidding Types & When to Use Them

✔︎ Horizontal Scale Strategies

✔︎ Split Testing Pages & Funnels

✔︎ Split Testing Creatives & Copy

✔︎ Influencer & Whitelisting

✔︎ Budget Management & The Scaling Mindset

Module 5 – How to Build a Powerhouse Marketing Team

✔︎ When Should You Hire an Agency & What Should You Look For

✔︎ How to Hire Good Marketers

✔︎ How to Align Your Internal & External Marketing Teams

✔︎ Company Culture

Bonus Video – Navigating The Digital Landscape Post iOS15.

✔︎ What we are doing to mitigate iOS 

✔︎ Ecosystem ROAS across all platforms 

✔︎ Attribution

WHAT YOU’LL GET WHEN YOU JOIN SCALE SCHOOL: FACEBOOK AND INSTAGRAM ADS TODAY

✔︎ 5 Training Modules

✔︎ Over The Shoulder Looks Building And Optimizing Live Accounts

✔︎ Full Notes And Slides For All Course Material, For Easy Copy Paste Internal Communications

✔︎ Over 7 Hours of Proven Facebook Strategy Content

✔︎ So Easy Your Kids Could Do It Creative Ad Templates

✔︎ Easy To Follow Workbook With Worksheets 

✔︎ Bonus Video – How to mitigate iOS 14.5 

Who will benefit from Scale School?

✔︎ Independent small agency owners.

✔︎ Brand owners who want to do FB ads themselves.

✔︎ Brand owners who want to educate their internal marketing team.

✔︎ Agency owners who want to train their staff.

✔︎ Small / mid level media buyers looking to sharpen their skills + learn new strategies… 

FAQs: Scaling Your Brand with Facebook & Instagram Ads

Enroll in DTC Scale School Today

Join DTC Scale School to transform your Facebook and Instagram advertising strategies. With over 7 hours of content, hands-on templates, and a comprehensive workbook, you’re set to elevate your marketing game. Explore proven strategies that have shaped the success of global brands and are now accessible to you. Don’t miss out on this opportunity to scale your advertising efforts and achieve unprecedented growth.

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