Michael Oliver – How to ‘Sell’ The Way People Buy! | Comprehensive Course Overview

Unlock the secrets to effective selling with Michael Oliver’s “How to ‘Sell’ The Way People Buy!” This expertly crafted course is designed to transform your sales approach by aligning with the natural buying behaviors of your customers. Whether you’re a seasoned sales professional or just starting, this course provides actionable strategies to enhance your sales skills and drive success.nown for his work with Smart Blogger (formerly Boost Blog Traffic). This initiative is designed to help aspiring authors and writers efficiently create a complete book within a single weekend.

Meet Michael Oliver

Michael Oliver is a renowned sales strategist and business growth expert with over two decades of experience in transforming sales teams and boosting revenue for businesses worldwide. As a respected author and speaker, Michael has dedicated his career to understanding the intricacies of human psychology in the sales process, making him a trusted authority in the field.

Overview of the Program

“How to ‘Sell’ The Way People Buy!” is Michael Oliver’s flagship program designed to revolutionize your sales approach. This comprehensive course delves deep into the psychology of buying, equipping sales professionals with the tools and techniques needed to connect authentically with customers and drive sales effectively.

Why This Program Stands Out

Unlike traditional sales training programs that focus solely on tactics, Michael Oliver’s approach is rooted in understanding customer behavior and building genuine relationships. With a blend of proven strategies and innovative methods, this program offers a unique roadmap to sales success, backed by numerous testimonials and real-world success stories.

Understanding the Psychology Behind Buying

The Buyer’s Mindset

Effective selling begins with a profound understanding of the buyer’s mindset. Michael Oliver explores the various psychological factors that influence purchasing decisions, such as motivation, perception, and emotional triggers. By comprehending these elements, sales professionals can tailor their approach to align with the specific needs and desires of each customer, ultimately driving more meaningful and successful sales interactions.

Building Emotional Connections

Emotional connections are the cornerstone of lasting customer relationships. This section teaches you how to engage with customers on a deeper level, fostering trust and loyalty. Learn techniques to empathize with your clients, address their pain points, and create a compelling narrative that resonates with their personal and professional goals. By building emotional rapport, you can transform transactional interactions into enduring partnerships.

Overcoming Buyer Objections

Objections are a natural and inevitable part of the sales process. Michael Oliver provides actionable strategies to anticipate, address, and overcome common buyer objections effectively. Transform potential barriers into opportunities by mastering the art of persuasive communication and problem-solving. Learn how to turn objections into dialogue that reinforces the value of your offering and reassures the customer of their decision.

What Is Michael Oliver – How to ‘Sell’ The Way People Buy!?

Michael Oliver – How to ‘Sell’ The Way People Buy! is a comprehensive sales training program designed by Michael Oliver, a seasoned sales expert known for his customer-centric approach. This course focuses on transforming traditional selling techniques to align with the natural buying behaviors of customers, ensuring more effective and meaningful sales interactions.

PROOF OF COURSE (156 MB)

Course Introduction: Welcome to Effective Selling

Begin your journey with a warm welcome and an insightful overview of the course. Michael Oliver emphasizes a fundamental truth in sales: “Nobody Likes Being Sold.” Discover the 7 Success Tips that form the foundation of a customer-centric sales approach, setting the stage for the transformative lessons ahead.

Course curriculum

• Introduction / Welcome
• Introduction
• Overview
• Nobody Likes Being Sold
• 7 Success Tips

Lesson 1 – 9 Essential Basic Sales Skills

• 9 Essential Basic Sales Skills!
• Skill #1: Your 3 Primary Objectives
• Is There A Problem?
• What They Want And Why They Want It
• Establishing Their Level Of Desire And Commitment To Change
• Skill #2: 4 Ways A Conversational Dialogue Can Start
• Skill #3: Where Your Questions Come From
• Skill #4: Turn What You Know Into Asking Questions
• Skill #5: Problems and Needs – What You’re Discovering and Listening For
• Understanding Problems and Needs
• Skill #6: How To Correctly Present Your Solution
• Definition Of A Feature
• Definition Of An Advantage
• Definition Of A Benefit
• Skill #7. Fact Finding & Feeling Finding Questions
• Fact Finding Questions
• Feeling Finding Questions
• Skill #8. Implied Needs And Explicit Needs
• Skill #9: Using Tag-On Questions

Lesson 2 – Your Natural Selling Conversational Dialogue Frameworkter

• Your Natural Selling Conversational Dialogue Framework
• Addressing The Possible Elephant In The Room!
• It’s About Them – Not About You!

Lesson 3 – The Connecting Stage

• THE CONNECTING STAGE
• SMART Pre-Planning
• 10 Ways to Start Conversational Dialogues Without Tension
• 1. You Had Me At Hello!
• Creating Your Own Personal Value Impact Statement
• Outline a Problem
• Outline Your Solution
• Ask a Question
• Stop! Do It Now!
• 2. Describing Your Product or Service With Impact
• 3. Your FeedBack Value Impact Statement
• 4. Continuing An Earlier Conversation
• 5. Starting a Cold Call
• 6. Talking with Personal Assistants
• 7. Calling Leads From a Leads List
• 8. Replying To A Request For Information
• 9. Following Up To a Request For Information
• 10. Making Appointments

Lesson 4 – The Discovering Stage

• THE DISCOVERING STAGE
• This Is Not A Linear Approach!
• The Approach Never Differs.
• Using Closed And Open-Ended Questions

Lesson 5 – The Discovering Stage Cont…

• Discovering Stage Questions
• 1. Background Questions – BQ
• 2: Needs Awareness Questions – NAQ
• A Financial Advisor Example
• 3. Needs Development Questions – NDQ
• 3 Values Centered Needs Development Questions
• 3 More Financial Advisor’s Values Centered Questions
• With Just 4 Questions…
• Revealing Two Truths
• Listen for Contradictions
• Probing and Clarifying
• Checking for Agreement
• 4. Responsibility Questions – RQ
• 5. Solution Questions – SQ
• What Have They Done If Anything?
• What Would They Do If They Could?
• The Upside Results of Needs-Payoff Solution Questions
• Conversational Dialogue Example
• 6. Consequence Questions – CQ
• Digging Deeper by Layering Your Questions
• Examples Of Using Consequence Questions
• 7. Qualifying Questions – QQ
• When Do You Qualify?
• Qualify Throughout Your Conversational Dialogue
• Qualify Before You Present And Support
• Qualify As You Summarize

• Qualify After You Present!
• A Qualifying Question Designed To Get a “No” Answer!
  Our Financial Advisor’s 5th Values Centered Question
  A Networking Meeting Example

Who Should Enroll?

• Sales Professionals:
  Whether you’re new to sales or an experienced professional looking to refine your techniques, this course offers valuable insights and skills.
• Entrepreneurs and Business Owners:
  Gain the tools needed to effectively market and sell your products or services by understanding your customers’ buying behaviors.
• Customer Service Teams:
  Enhance your ability to meet customer needs and improve overall satisfaction through effective communication and solution presentation.

Benefits of Enrolling in “How to ‘Sell’ The Way People Buy!”

Enhanced Sales Performance

Participants will experience tangible improvements in their sales metrics, including higher conversion rates and increased revenue. The program’s practical techniques are designed for immediate implementation, ensuring swift and measurable results. By adopting Michael Oliver’s strategies, you’ll enhance your ability to close deals more effectively and consistently achieve your sales targets.

Increased Customer Satisfaction

By adopting a customer-centric approach, you’ll build stronger, more meaningful relationships with your clients. Higher satisfaction levels lead to increased retention rates, repeat business, and positive word-of-mouth referrals. Satisfied customers are more likely to become loyal advocates for your brand, driving sustained business growth and enhancing your reputation in the market.

Personal and Professional Growth

Beyond sales techniques, the program fosters essential soft skills such as communication, empathy, and strategic thinking. These skills contribute to your overall personal and professional development, opening doors for career advancement and leadership opportunities. By investing in your growth, you’ll not only excel in sales but also enhance your ability to lead and inspire others.

Conclusion: Transform Your Sales Approach Today

Michael Oliver’s “How to ‘Sell’ The Way People Buy!” is more than just a sales course—it’s a comprehensive guide to building genuine connections with your customers and meeting their needs effectively. By mastering these essential sales skills and conversational strategies, you’ll elevate your sales performance, foster lasting relationships, and achieve remarkable success. Enroll today to revolutionize the way you sell and truly resonate with the way people buy!