Joel Kaplan – Pay Per Show Mini Course: Transform Your Agency with the Revolutionary Performance-Based Model

Scale Your Marketing Agency to 7-Figures Using the Proven Pay-Per-Show Business Model

Are you struggling with client retention, unpredictable revenue, and the limitations of traditional monthly retainer models? Joel Kaplan’s Pay Per Show Mini Course offers a complete transformation strategy that has helped hundreds of agency owners transition from struggling retainer-based agencies to thriving performance-based marketing agencies.

What Is The Pay Per Show Mini Course?

Joel Kaplan’s Pay Per Show Mini Course teaches agency owners how to transform their business with the Pay Per Show model. Instead of charging monthly retainers, you get paid only when your clients’ leads show up to scheduled calls. This new approach reduces client risk and helps you close more deals faster.

Key Benefits of the Pay Per Show Model

• Increase your monthly profit by charging clients based on actual show-up calls, not flat fees.
• Attract qualified prospects quickly who want to work with agencies offering the best deal.
• Reduce client cancellations by eliminating the risks of expensive retainers.
• Scale your income uncapped, based on your results and client ad spend.

Why Traditional Agency Models Are Failing in 2025

The marketing agency landscape has fundamentally shifted. Small businesses are no longer willing to invest in expensive monthly retainers without guaranteed results. The COVID-19 pandemic accelerated this change, forcing business owners to demand risk-free marketing solutions and performance-based pricing models.

Key challenges facing traditional agencies:

• High client churn rates (average retention: 1-3 months)
• Capped revenue potential per client
• Difficult sales processes due to high-risk propositions
• Increased competition from performance-based agencies
• Rising advertising costs with declining ROI

Joel Kaplan’s Proven Track Record and Expertise

Joel Kaplan brings over 10+ years of agency experience and has personally coached hundreds of agency owners. His agency survived the 2020 pandemic by successfully transitioning from a traditional retainer model to the Pay-Per-Show system, retaining clients while competitors failed.

Documented results:

• 177 new clients closed within 12 months of model transition
• Client lifetime value averaging $9,000-$12,000 (compared to industry average of $3,000-$6,000)
• Top client case study: Generated $147,133 in revenue over 3 years
• 272 qualified leads delivered for single client in one campaign

Complete Pay-Per-Show Mini Course Curriculum

Module 1: Agency Transformation Strategy

Learn the S.P.G. (Shared Growth Partnership) Blueprint – a comprehensive system for transitioning your existing agency to the performance-based model without losing current clients.

Key components:

• Risk assessment and transition planning
• Client communication strategies for model changes
• Pricing structure development for Pay-Per-Show services
• Legal and contractual considerations

Module 2: Advanced Lead Generation Systems

Master the 3-Pronged Technology System that maximizes show-up rates and ensures consistent client results:

DialogFlow Integration:

• Google’s AI-powered conversational technology
• 24/7 automated follow-up systems
• No coding required – complete step-by-step implementation

Custom Call Center Setup:

• Human contact optimization for lead qualification
• Proven scripts and training materials
• Show-up confirmation processes

Virtual Assistant Implementation:

• Cost-effective support for lead management
• Gap-filling strategies for seamless operations
• Scalable workforce solutions

Module 3: Client Acquisition and Retention

Develop unstoppable sales processes and long-term client relationships using the “Easy-Yes Offer” methodology.

Sales optimization techniques:

• Zero-risk positioning strategies
• Objection handling for performance-based models
• Competitive advantage messaging
• Whale client identification and acquisition

Comprehensive Bonus Training Library (9 Premium Modules)

BONUS 1: 25+ Winning Ads That Book 100+ Calls Monthly

Access proven advertising templates that consistently generate high-quality prospects across multiple industries.

BONUS 2: 7 Cold Outreach Scripts for Client Acquisition

Revenue-generating outreach templates that eliminate the need for expensive advertising while building your client base.

BONUS 3: 7-Figure Mindset Masterclass

Psychological frameworks and success principles used by millionaire agency owners to scale beyond 7-figures.

BONUS 4: Champion Ads Formula Workshop

Advanced advertising strategies covering media buying, offer creation, and conversion copywriting.

BONUS 5: Facebook Compliance and Account Protection

Platform-specific strategies to avoid account restrictions and maintain sustainable advertising access.

BONUS 6: Instagram DM Client Acquisition System

Organic outreach methodology capable of generating $20K monthly revenue without advertising costs.

BONUS 7: Discovery Call Optimization Process

Qualification systems for identifying high-value prospects and closing major deals efficiently.

BONUS 8: E-Commerce Agency Blueprint

Specialized strategies for e-commerce clients with documented 0-to-50K monthly scaling case studies.

BONUS 9: 7-Figure Agency Case Studies

Real-world examples and behind-the-scenes insights from multiple 7-figure agency owners using hybrid models.

PROOF OF COURSE (3.03 GB):

The Anti-Agency Movement: Market Positioning Strategy

Joel Kaplan has pioneered the “Anti-Agency” concept – a positioning strategy that differentiates performance-based agencies from traditional retainer-based competitors.

Anti-Agency vs. Traditional Agency Comparison:

Traditional Retainer Agencies:

• Fixed monthly fees regardless of performance
• Inflexible pricing structures
• Limited revenue potential per client
• Complex sales processes with high rejection rates
• Lower profit margins requiring numerous clients

Anti-Agency Model:

• Performance-based compensation only
• Flexible fee structures adapting to client budgets
• Unlimited monthly income potential per client
• Simplified sales process with high conversion rates
• Higher profit margins requiring fewer clients

Proven Financial Performance Metrics

Real client case study results:

• Client Example 1: 128 leads generated $21,909 in contracts (single month)
• Client Example 2: 272 qualified prospects delivered at $150 per show
• Agency Performance: $147,133 total client revenue over 3-year partnership
• Retention Rate: 300% improvement over traditional models

Implementation Support and Success Framework

Three Critical Success Factors:

1. Profit Levers Management

• Ad spend optimization for maximum ROI
• Account manager training for effective upselling
• Revenue scaling without proportional cost increases

2. Client Retention Systems

• Dynamic pricing structures for long-term partnerships
• Flexibility frameworks for economic fluctuations
• Customer lifetime value optimization

3. Data-Driven Operations

• 5 essential KPIs for performance tracking
• Weekly analysis protocols for continuous optimization
• Pricing adjustment strategies based on performance metrics

Market Opportunity and Timing

The agency industry transformation presents a first-mover advantage for early adopters of the Pay-Per-Show model:

• 30 million small businesses in America seeking alternatives to retainer models
• Economic uncertainty driving demand for risk-free marketing solutions
• Technology advancement enabling sophisticated performance tracking
• Competitive landscape still dominated by outdated retainer models

Target Audience and Ideal Candidates

This course is specifically designed for:

• Existing agency owners seeking business model transformation
• Marketing professionals ready to start performance-based agencies
• Consultants and freelancers wanting to scale systematically
• Business owners with proven ability to deliver client results

Who Is Joel Kaplan?

Joel Kaplan is an experienced agency owner and coach who has helped hundreds of agency owners transition to performance-based models. He stays ahead of industry changes and developed the S.P.G. Blueprint to help others avoid costly mistakes and build thriving agencies in today’s competitive landscape.

Risk Assessment and Market Positioning

Joel Kaplan addresses the “Blockbuster vs. Netflix” phenomenon in the agency space, where traditional models become obsoleted by innovative alternatives:

Historical precedent: Companies failing to adapt to market changes face extinction, while early adopters of superior models dominate their industries.

Current market indicators:

• Increasing rejection of traditional retainer proposals
• Rising demand for performance-based partnerships
• Economic pressures forcing businesses to prioritize guaranteed ROI
• Technology enabling sophisticated performance tracking

Technology Integration and Automation

The course includes comprehensive training on cutting-edge tools that maximize efficiency and client results:

AI-Powered Follow-Up Systems:

• Google DialogFlow implementation for 24/7 prospect engagement
• Automated qualification processes
• Personalized communication at scale

Performance Tracking Technology:

• Real-time metrics monitoring
• Client dashboard development
• ROI reporting automation

Investment Protection and Success Guarantees

Joel Kaplan’s proven methodology eliminates the trial-and-error typically associated with business model transitions:

Included safeguards:

• Step-by-step implementation guides
• Tested processes with documented results
• Common mistake prevention strategies
• Risk mitigation protocols

Conclusion: Transform Your Agency with the Pay-Per-Show Revolution

Joel Kaplan’s Pay Per Show Mini Course represents the most comprehensive training available for marketing agency transformation in 2025. This performance-based business model addresses the fundamental challenges facing traditional agencies while providing unlimited scaling potential.

Key differentiators:

• Proven track record with documented 7-figure results
• Complete implementation system eliminating guesswork
• Technology integration for competitive advantage
• Risk-free positioning for easier client acquisition
• Unlimited revenue potential per client relationship

The agency industry transformation is inevitable. Forward-thinking agency owners who adopt the Pay-Per-Show model now will dominate their markets, while those clinging to outdated retainer models will struggle to compete against superior value propositions.

Take action today to secure your position as a market leader in the performance-based agency revolution. The 30 million small businesses in America are waiting for agencies that share their risk and guarantee results – position yourself to capture this massive opportunity with Joel Kaplan’s proven system.