Henneke Duistermaat – The Enchanting Copywriting Course

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The Enchanting Copywriting Course by Henneke Duistermaat

Unlock the secrets of persuasive writing with “The Enchanting Copywriting Course,” designed to transform your writing skills without compromising your integrity. This comprehensive, self-paced online course guides you through the nuances of creating compelling sales pages that engage and convert.

What Is Henneke Duistermaat – The Enchanting Copywriting Course?

The “Enchanting Copywriting Course” by Henneke Duistermaat is designed to enhance the copywriting skills of small business owners, freelancers, and solo entrepreneurs who wish to write more persuasive and engaging content. This comprehensive course covers a variety of essential topics, including how to structure sales pages effectively, write compelling copy, and overcome common sales objections.

Course Overview

Created by the acclaimed Henneke Duistermaat, this course dives deep into the art of persuasive copywriting. Whether you’re battling the dreaded blank page or struggling to sell without sounding sleazy, this course equips you with the skills to write convincingly and authentically.

What You’ll Learn From “Henneke Duistermaat – The Enchanting Copywriting Course”?

The Enchanting Copywriting course: Part I
How to write a persuasive sales pageIn the first part of the course, you learn the 4 essential persuasion techniques.

1. Tap into customers’ desires

Learn the Sunshine Method to writing non-icky sales copy that sells

Present your customers as the hero in your sales story so their desire to hire you or to buy your product increases

2. Demonstrate the value of your offer

Balance features and benefits to maximize your persuasiveness (without overpromising)

Use 3 proven methods to communicate your competitive advantage so you can stop competing on price and charge more

3. Instill trust

Apply the persuasive power of specificity so readers trust your sales story

Use 3 types of testimonials as proof (most copywriters get this wrong)

Avoid the types of words that can undermine your trustworthiness

4. Remove barriers

Quash 4 different types of objections that may torpedo your sales

Learn how to frame your pricing so people believe your offer is worth its price and press the Buy button more keenly

The Enchanting Copywriting course: Part II

3 templates are included in the copywriting courseThe second part of this course gives you the tools to compose your sales page so you can communicate your marketing messages clearly.

What you’ll get:

• 3 templates demonstrate how to structure sales pages for products, services, and courses & books
• 8 annotated examples show you how the templates work—and how sales pages tap into desires, demonstrate value, overcome barriers, and build trust
• Detailed guidance on the 6 sections of a sales page so you know exactly what to include:
• The 4W approach to writing headlines and subheadings that captivate new web visitors
• How to write an opening that engages readers emotionally
• How to write heroic bullet points that communicate a ton of persuasive arguments (plus how to use curiosity to get more people to buy)
• The 3 ingredients for a persuasive, concise bio (without sounding arrogant)
• How to write a FAQ section (and how to avoid the mistakes many copwriters make)
• The 5 final steps to a YES!—or how to overcome buyer inertia to get more sales

The Enchanting Copywriting course: Part III

In the third part of this course, you learn the 4-step copywriting process so you can write your page without headaches.

What you’ll get:

• The pre-copywriting checklist: The two types of information you must gather before you start writing
• The copy assembly process: How to assemble a persuasive sales page, even if you’re no good with words
• The 8-point checklist: How to X-ray your copy and ensure it addresses the pain points and desires of your ideal customers, so you can sell more

A course for busy people

Learn at a pace that works for you. Even if you have only 15 minutes, you can watch a video or complete (part of) an activity.

What you’ll get:

The Enchanting Copywriting course includes:

• 32 illustrated videos and transcripts that teach you copywriting techniques one by one—plus cheat sheets for quick reference
• 31 activities (with 60+ examples) that test your newly acquired knowledge and help you fine-tune your copy X-ray skills, so you know how to evaluate and improve copy
• 3 handy templates and 8 annotated examples that show how to structure your sales page, whether it’s a service page, a product description, a book or course page
• + 4 free bonuses:
• Companion email series
  Receive reminders on essential copywriting tricks, get re-inspired to dip back into the course, and feel supported throughout the course.
• Recorded Q&A Webinar (59 mins)
  Get answers on the most common copywriting questions, and learn how to apply your copywriting skills to emails and blog posts.
• Recorded Copywriting Workshop (66 mins)
  See how I fix sales pages from fellow students, and learn how to make your page more persuasive so you can sell more.
• A peek-behind-the-scenes
  This is a full case study showing you how I wrote this sales page, step by step.

Who Is Henneke Duistermaat?

Henneke Duistermaat is a well-regarded copywriter and the founder of Enchanting Marketing. She’s known for her engaging and conversational writing style, aiming to eliminate “gobbledygook” from business writing. Henneke has crafted a unique approach through her “Enchanting Copywriting Course,” which is tailored for small business owners, freelancers, and solo entrepreneurs who wish to improve their persuasive writing skills. The course provides detailed guidance on structuring effective sales pages and incorporates various learning aids like illustrated videos, activities, and templates to help students apply what they’ve learned.

FAQs

Enroll in The Enchanting Copywriting Course Today

Start your journey to becoming a master copywriter with Henneke Duistermaat’s expert guidance. Learn the art of persuasive writing to captivate your audience and drive your business growth. Enroll now and transform your copywriting skills with The Enchanting Copywriting Course.

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