CopyHour By Derek Johanson: Transform Your Copywriting Skills for Six and Seven-Figure Success

Introduction To Derek Johanson – CopyHour

Unlock the secrets to writing high-converting copy and elevate your business or freelance career with CopyHour By Derek Johanson. Join over 3,000 students who have transformed their copywriting abilities through the world’s simplest, fastest, and most effective training system. Whether you’re a novice or an experienced copywriter, CopyHour provides the foundational skills needed to achieve remarkable financial success.

Who is Derek Johanson?

Derek Johanson is a seasoned copywriter and digital marketer with years of experience in crafting compelling content that drives engagement and sales. He has worked with various businesses to enhance their marketing strategies through effective copy.

Proven Success with CopyHour

Real Results from Industry Leaders

Ian Stanley
“Before CopyHour, I was struggling in a rundown apartment. Since joining, I’ve sold over $100 million worth of products and services through compelling sales letters and emails. CopyHour is the foundation of my success.”

Dan Ferrari
“My return on investment with CopyHour has exceeded 15,000x. Starting from scratch, I’ve witnessed countless individuals rapidly enhance their copywriting skills and achieve outstanding results.”

Ning Li
“I was on track to earn a PhD in biology, but CopyHour empowered me to become the copy chief for PaleoHacks, a multi-million dollar health business. Now, I enjoy financial freedom and work on my own terms.”

Why Choose CopyHour By Derek Johanson?

Comprehensive 90-Day Training Program

CopyHour By Derek Johanson offers a structured 90-day program that dedicates just one hour per day to transform your copywriting skills. This consistent practice ensures that you internalize the fundamentals of high-converting copy.

Start From Scratch for Maximum Growth

Even if you believe you know copywriting, CopyHour By Derek Johanson emphasizes starting from the basics. This approach ensures that you build a solid foundation, making advanced techniques easier to master and apply effectively.

Handwriting Proven Copy for Deep Learning

Unlike typical copywriting courses, CopyHour By Derek Johanson incorporates the unique practice of handwriting successful copy examples. This method reinforces muscle memory and ingrains persuasive techniques naturally, allowing your copy to flow effortlessly.

What Is Derek Johanson – CopyHour?

Derek Johanson – CopyHour is a program or initiative created by Derek Johanson, who is known for his expertise in copywriting and digital marketing. While specific details about “CopyHour” may vary, it generally refers to a dedicated time or resource focused on improving copywriting skills.

PROOF OF COURSE (58.4 GB)

Step-by-Step CopyHour Training System

Achieve Mastery in 90 Days with Structured Modules

Step 1: Commit 90 Days
Dedicate one hour each day to follow the CopyHour system. Consistency is key to embedding the language of successful copywriting into your skillset.

Step 2: Start From Scratch
Begin with the fundamentals. Even experienced copywriters can benefit from revisiting the basics to ensure a strong foundation.

Step 3: Handwrite and Study Proven Copy
Engage in daily handwriting exercises with curated, high-performing sales copy. This practice reinforces learning and enhances your ability to craft persuasive messages naturally.

Overcome AI Challenges in Copywriting

Why Human Copywriters Remain Indispensable

In an era dominated by AI-generated content, the ability to write authentic, persuasive copy is more valuable than ever. While AI can assist with short-form content, it often falls short in creating the nuanced, long-form copy required for substantial sales. CopyHour equips you with the human touch that AI lacks, ensuring your copy stands out and drives significant revenue.

What You Get When You Join CopyHour

Six modules, delivered daily, for 90 days. Each module covers one essential fundamental of six and seven figure copy, along with daily pieces of curated copy that you will hand-write to hard wire the lessons.

Module 1
Research

Learn how to gather all the information you’ll need to write sales copy. This has been updated in 2023 for AI & ChatGPT.

– How to start a copywriting project from scratch (including exactly what to do if you don’t have a product or service to write a sales letter or email sequence for right now).
– How to apply the research process to different types of products (lead generation, books, courses, physical products, services, coaching, B2B, low-ticket, high-ticket, etc.).
– How to research for email copy.
– How to build a swipe file & use it ethically & responsibly.
– How to use AI to come up with incredible ideas, learn customer pain points and save hours of time in the process.
– What is a “Unique Mechanism” & how to find it (AI helps with this).
– How to use “Market Sophistication” & “Awareness Levels” to speak directly to your customer’s wants.
– How to find find direct and indirect competitors and extract ideas from “holes” in their copy.
– Why building a customer avatar slows you down & what to do instead.

Module 2
The Offer

The Offer is not just the product you’re selling. it’s how you describe that product’s benefit to your prospect. Learn how to uncover all the necessary features and benefits (plus: write sales-generating bullets).

– Win-in-Advance by making sure your Offer is “correct”. If you get this wrong, no amount of clever copywriting will save you.
– What exactly is a feature (including all the different kinds listed out)?
– How do you determine the benefit of a feature?
– How to cut to your customer’s core by “dimensionalizing” your benefits.
– What kinds of bonuses should you add to your Offer.
– How do you pitch a bundle of products or a sale?
– How to connect your mechanisms.

Module 3
Headlines & Leads

Learn how to start a sales letter with compelling headlines and hooks. Discover the 80/20 of sales copy — the “Lead”.

– What exactly is a Lead?
– Pick from one of 8 different types of “leads” to start your sales message.
– Lead checklist. Make sure each lead has these key components.
– The “Seven Figure Sales Message Framework”: All you need is these 4 sections to write a winner.
– How to find modern gold in old headlines.
– What’s a Big Idea?
– What’s a Hook?
– How to use a Big Idea, Hook, & Unique Mechanism in each different type of Lead.
– The biggest mistake new copywriters make when it comes to opening sentences.
– How to use the Neural Networks to capture attention right from the start.

Module 4
Sales Arguments

Learn how to write the “middle” or meat of a sales message.

– What exactly is a Sales Argument?
– Why are some Sales Arguments so long?
– The difference between “pro-level”, seven figure, copy and amateur-level copy is often simply the use (or lack of use) of 9 different types of proof.
– How to quickly figure out the “myths” your prospects are clinging to (and the formulas to create “aha” moments).
– How to write stories that both entertain and sell.
– How to write a Creation Story and where to put it in your sales copy.
– How to write transitions.
– The difference between a claim and a promise

Module 5
The Close

Learn positioning, sales tactics, and how to get the sale.

– The checklist of everything you need at the very end of a sales letter to knock prospects “off the fence” and get them to buy.
– The simplest way to present the price and make the sale.
– High-ticket vs lower-ticket positioning secrets.
– How to sell but not sound cheesy.
– How to write copy for bonuses.
– What’s a “Call to Action” and common mistakes to avoid when writing one.
– What to include in an FAQ.
– How to ethically use Scarcity.

Plus extras to keep you on track:
Private Facebook Community
Student Community

The hardest part about doing something like the “handwriting exercise” is the feeling that you’re doing it alone.But. in CopyHour, you’re not alone.There are a number of other students doing the exercises at the exact same time as you. And when you join CopyHour, you get exclusive access to a private Facebook Group of all those students — where you can ask questions, post daily updates for accountability, and make sure you’re staying on track.

Proven Sales Copy
The Infamous Dropbox Swipe File

It’s “infamous” because it’s HUGE and hasn’t stopped growing.Almost no copywriter writes from scratch.Instead, nearly every piece of copy they write starts by looking at a swipe file. and, well, swiping its structure and theme.When I say that the most successful copy is extremely formulaic, I’m not joking. Don’t make this harder on yourself. It’s NORMAL to use other copy to write your own copy.When you join CopyHour, you get immediate access to my Dropbox swipe file of literally thousands of proven ads.This is something you’ll hold onto your entire career.

Candid Calls With Copywriters
Pro Copywriter Interviews

One of my favorite things to do is sit around a table and talk “shop” with other copywriters. Often I’ll walk away from conversations like these with just one little nugget that puts some extra cash in my bank account.I want to bring that same experience to you in “podcast” format. I’ve interviewed a whole lot of copywriters over the years including.

– Ben Settle
– Ian Stanley
– Dan Ferrari
– Ashley Ambirge
– Justin Goff

Who Can Benefit?

• Entrepreneurs and Business Owners: Improve your marketing materials to attract and retain customers.
• Marketers and Content Creators: Enhance your ability to produce compelling content that stands out.
• Aspiring Copywriters: Gain foundational skills and insights from an experienced professional in the field.

Proven Sales Copy Swipe File

Gain immediate access to a vast Dropbox swipe file containing thousands of proven ads. This invaluable resource serves as a constant reference, helping you emulate successful structures and themes in your own copy.

Candid Calls with Top Copywriters

Benefit from exclusive interviews with industry-leading copywriters such as Ben Settle, Ian Stanley, Dan Ferrari, Ashley Ambirge, and Justin Goff. Learn insider tips and strategies that have driven their monumental success.

The Power of Human-Centric Copywriting in the AI Era

While AI tools can assist in generating content, CopyHour By Derek Johanson emphasizes the irreplaceable value of human-crafted persuasive copy. High-converting, long-form copy that drives six and seven-figure sales requires a nuanced understanding and emotional connection that AI currently cannot replicate. By mastering these skills, you ensure your copy remains impactful and valuable.

Join CopyHour By Derek Johanson Today

If you’re serious about mastering the art of high-converting copy, CopyHour By Derek Johanson is your ultimate training system. Whether you’re a business owner, a struggling freelancer, or a seasoned copywriter seeking a breakthrough, this program equips you with the skills to write copy that sells.

Program Highlights

• 5 Modules covering essential copywriting fundamentals
• 3000+ Students benefiting from the system
• 90 Days to transform your copywriting skills
• $900MM+ Generated by CopyHour alumni

Conclusion

CopyHour By Derek Johanson is more than just a copywriting course—it’s a transformative system designed to equip you with the skills needed to generate substantial revenue through persuasive copy. With a proven track record of success, comprehensive modules, and unique training methods, CopyHour stands out as the premier choice for aspiring and experienced copywriters alike. Commit to 90 days, invest one hour a day, and watch your copywriting prowess—and your earnings—soar.