Darby Rahme – Google Ads: Beginner to Winner

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Introduction to Google Ads: Beginner to Winner by Darby Rahme

Darby Rahme’s “Google Ads: Beginner to Winner” is a comprehensive online course designed to transform novices into proficient Google Ads users. Through this course, Darby Rahme, founder of Warrior Digital and an expert with over a decade in corporate marketing, guides you through the nuances of creating, customizing, and optimizing Google Ads campaigns for maximum efficiency and effectiveness.

Who Is The “Google Ads: Beginner to Winner” For?

The “Google Ads: Beginner to Winner” course by Darby Rahme is specifically designed for individuals looking to master Google Ads from a beginner level up to an advanced level. The course is ideal for those who want to effectively create, customize, and manage their own Google Ads campaigns. Participants will learn crucial skills like optimizing ads for cost efficiency, conducting keyword research, setting up diverse types of campaigns, and much more.

Course Modules

Module 1: Google Ads Basics

1. Terminology

2. What is Google Ads?

3. How Does Google Ads Work?

4. Search Marketing Versus Rankings

5. Factors That Influence Ad Rank

6. How Can You Improve Your Ad Rank?

7. Paid vs Organic Search Results

Module 2: SEO v. GOOGLE ADS

1.Why focus On Google Ads Instead Of SEO?

2. Addressing Competitors In Google Ads

3. Re-Marketing And Display Campaigns

4. What Is A Keyword?

5. What Is Keyword Research?

6.Short Keywords & Long-Tail Keywords

7. Keyword Match Settings – Broad

Module 3: Keyword research for Google Ads

1. Keyword Match Settings – Phrase & Exact Match

2. Keyword Research

3. Setting Up Your Campaign

4. Types of Campaign Goals

5. Search Terms Report In Google Ads

6. Negative Keywords

Module 4: Search Campaigns: Demonstration

1.How to Build a New Campaign

2. Types Of Campaigns

3. Determining A Budget

4. Bidding Strategies For Search

5. Writing Text Ads

6. Incorporating Keywords In Your Ads

7. Reviewing Search Term Reports For Keywords

Module 5: Responsive Text Ads: Demonstration

1. How To Create Headlines

2. Sitelinks & Extensions

3. Monitoring Performance

Module 6: Search & Display Campaigns

1. How to Build a New Campaign

2. Types Of Campaigns

3. Creating A New Search Campaign

4. Selecting Goals

5. Bidding Strategies For Search

6. Dynamic Search Ads

7. Common Search Extensions

8. How To Structure A Campaign

9. Considerations For Text Ads

10. Optimization Tips

Module 7: Understanding Metrics

1. Search Campaign Metrics

2. Conversions

3. Search Campaign Metrics

4. Quality Score

5. How To Improve Quality Score

6. Create Consistency In Your Funnel

Module 8: Display Campaigns

1. Display Campaigns

2. Targeting Display Campaigns

3. Audiences

4. Display Campaign Considerations

5. Improving your Ads

6. How To Optimize Your Campaigns

7. Keywords/Search Terms Reviews

8. Top Performing Ad Copy

9. What Are The Top Converting Ads?

10. Beta & Alpha Campaigns

11. Why Do Beta & Alpha Campaigns Work?

Module 9: SEO & Google Ads

1. How To Use Google Ads To Improve SEO

2. Selecting Keywords

3. Audiences

4. Display Campaign Considerations

5. Integrating Google Ads & Facebooks Ads

6. Remarketing Facebook Campaigns

7. Lookalike Facebook Audiences

Module 10: Beta & Alpha Campaigns: Demonstration

1. Selecting Top Converting Search Terms

2. Considerations on Alpha Campaigns

3. Organizing Your Campaign

4. Incorporating Keywords In Headlines

5. Check Interactions & Conversions

6. Responsive Text Ads & Display Ads

7. Creating Audiences

What Students Say

Testimonials from Real Students:

• Eddie Lee: “The content Darby provided is absolutely amazing. She understands how to rank in the real estate niche!”
• Jeyanthy Jeyaratnam: “The websites have received nearly 3 times more organic search traffic as a direct result of Darby’s audit and work on our SEO.”

Who Is Darby Rahme?

Darby Rahme leverages extensive experience in corporate marketing to help traditional industries excel in digital advertising. Since founding Warrior Digital in 2012, Darby has empowered numerous high-value real estate clients to enhance their online presence significantly.

FAQs: Google Ads Course by Darby Rahme

Conclusion

“Google Ads: Beginner to Winner” is your gateway to mastering Google Ads, offering a robust curriculum that covers everything from basic terminology to advanced campaign strategies. Enroll today to start transforming Google searchers into valuable customers with precision and proficiency.

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