Cody Burch – The Ultimate Pay What You Want Course: Transform Your Digital Marketing Strategy

What Is The Ultimate PWYW Course?

The Ultimate Pay What You Want (PWYW) Course is the first comprehensive training program designed to help digital entrepreneurs, course creators, and marketers implement the innovative PWYW pricing strategy that has revolutionized online sales. Created by digital marketing expert Cody Burch, this course provides step-by-step guidance on building a profitable pricing structure that respects your customers’ budgets while maximizing your revenue potential.

Why Choose a Pay What You Want Pricing Strategy?

The PWYW model removes financial barriers for customers while creating unique opportunities for:

• Building larger customer bases through accessible pricing
• Establishing goodwill and trust with your audience
• Identifying your most valuable customers (those who pay more than average)
• Testing market pricing for new products and services
• Creating viral marketing opportunities through word-of-mouth

What You’ll Learn From Marketing Expert Cody Burch

This comprehensive PWYW training program walks you through four essential components of a successful pay-what-you-want marketing campaign:

1. Create a Winning PWYW Offer

• How to structure your core PWYW product for maximum perceived value
• Techniques for setting appropriate minimum price points that protect your profit margins
• Psychological triggers that encourage higher voluntary payments
• Methods to position your offer against traditional fixed-price competitors

2. Maximize Revenue with Strategic Order Bumps

• Step-by-step process for adding complementary order bump products
• Best practices for designing high-converting order bump displays
• Pricing strategies for order bumps that enhance the core offer
• Real-world examples of successful PWYW order bump implementations

3. Implement Powerful 1-Click Upsells

• How to create irresistible upsell offers specific to PWYW campaigns
• Technical setup instructions for seamless 1-click purchase experiences
• Conversion optimization tactics for upsell pages
• Post-purchase upsell sequences that drive maximum customer value

4. Drive Targeted Traffic Through Strategic Advertising

• Tailored ad strategies specifically designed for PWYW campaign promotion
• Cost-effective ad platform selection based on your specific offer
• Ad creative frameworks that highlight the unique PWYW value proposition
• Performance tracking methods to optimize your advertising ROI

PROOF OF COURSE (454.6 MB):

Course Curriculum: In-Depth PWYW Marketing Training

The Ultimate Pay What You Want Course includes over 45 minutes of expert video training divided into structured modules:

Module 1: Foundation & Strategy

• Welcome To The Course + Overview (5:44)
• Part 1 – The Offer (6:40)
• Part 1 – The Offer (Behind The Scenes) (5:51)

Module 2: Revenue Enhancement Techniques

• Part 2 – The Order Bump (5:01)
• Part 2 – The Order Bump (Behind The Scenes) (4:36)
• Part 3 – The 1 Click Upsell (3:44)
• Part 3 – The 1 Click Upsell (Behind The Scenes) (3:32)

Module 3: Traffic & Scaling Methods

• Part 4 – The Ads (4:53)
• Part 4 – The Ads (Behind The Scenes) (9:27)

Expert Implementation Guidance

Each module includes both conceptual training and practical “Behind The Scenes” tutorials where Cody Burch demonstrates actual implementation steps on popular platforms. This dual approach ensures you understand both the strategic concepts and technical execution details required for PWYW success.

Who Should Take This Course?

This specialized training is ideal for:

• Digital course creators looking to increase enrollment and revenue
• Marketing professionals seeking innovative pricing strategies
• E-commerce business owners wanting to test new product offerings
• Service providers interested in expanding their client base
• Entrepreneurs looking for competitive differentiation in crowded markets

Why Learn PWYW Marketing From Cody Burch?

Cody Burch brings extensive expertise in digital marketing and alternative pricing strategies. His proven PWYW methodology has helped numerous businesses increase their customer acquisition rates while maintaining healthy profit margins. This course distills years of testing and optimization into a practical, actionable framework you can implement immediately.

Who Is Cody Burch?

Cody Burch is the founder of Red Anchor Marketing and the creator of Email School, a program designed to help entrepreneurs master list-building, storytelling, and email marketing . He is also known for developing the Ultimate Pay What You Want (PWYW) Course, a training program that teaches business owners how to create and scale PWYW offers effectively .

Conclusion: Transform Your Business With The Ultimate PWYW Strategy

The Ultimate Pay What You Want Course by Cody Burch offers a comprehensive, expertly-crafted roadmap for implementing this powerful pricing strategy in your business. By following this systematic approach to creating winning PWYW offers, enhancing them with strategic order bumps and 1-click upsells, and driving targeted traffic through effective advertising, you’ll develop a unique competitive advantage in your market. This first-of-its-kind training program delivers both strategic insights and practical implementation guidance to help you successfully launch and scale your own PWYW offers.

Ready to revolutionize your pricing strategy? Enroll in Cody Burch’s Ultimate Pay What You Want Course today and discover how the PWYW model can transform your business.