Ad World Conference October 2022: Top Digital Marketing Insights and Strategies

Ad World October 2022

What Is Ad World October 2022?

Ad World October 2022 was a prominent online event tailored for digital marketing professionals worldwide. Held on October 11-12, 2022, this conference brought together over 25,000 participants to engage with a diverse range of topics within the digital advertising realm. The event featured over 12 digital advertising tracks, focusing on a variety of subjects from SEO and PPC to innovative social media and content marketing strategies.

Download Proof | Ad World October 2022 (11.29 GB)

WELCOME TO AD WORLD

Join 25,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online.

Ad World will stream 12+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.

The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.

EXPLORE TRACKS
IT’S LIKE 12 EVENTS IN ONE

NEW: TIKTOK MASTERY

WHAT YOU WILL LEARN:

TikTok Presents: Building Powerhouse Brands and Redefining Social Content

TikTok Testing Ground: How to Leverage Proven Organic Content for Facebook Ads [$100K Case Study]

How to Squeeze the Most Out of Your Content by Creating Native TikTok Ads

Build a Remarkable Brand Through Organic on TikTok

Leverage TikTok as a Search Engine & Boost Social Media SEO

TikTok Ads Scaling Blueprint: Scaling Horizontally & Vertically to $2.45M per Year

How to Use TikTok Ads to Boost Your Sales (Case Study)

ESPN’s Social Playbook That Generated 26M Followers on TikTok

The Ultimate TikTok Creators Collab Guide: How to Find, Brief, and Price

WHO YOU WILL LEARN:

Sofia Hernandez (TikTok)

Alex Fedotoff (D2C Brands)

Cody Plofker (Jones Road Beauty)

Gerardo Perez (Marketing &)

Kim Garcia (Tagger)

Matas Kemzūra (Sugatan)

Lazar Žepinić (Pendulum)

Kaitee Daley & Omar Raja (ESPN)

Danil Saliukov & Manana Papiashvili (Insense)

NEW: BRAND BUILDING

WHAT YOU WILL LEARN:

Strategies For Building And Growing A Die-hard Community on YouTube

4 Ways to Authentically Connect With Gen Z While Avoiding Cancel-Culture

The Brand Storytelling Bible: How to Sell Stories, Not Products

Building Breakthrough Brands: 3 Ways To Drive Customer Obsession

Learn to Build a Loyal Podcast Audience Through Guest Promotions (Plus Bonus Scaling Tips)

Validate Your Product & Pricing Using This 2-Step Formula

Building a Beloved Brand That Will Outpace Your Competitors

How We Scaled Animal House Fitness From $0-1M in 4 Months Through the Use of Influencers

WHO YOU WILL LEARN FROM:

Marc Lefkowitz (YouTube)

Danisha Lomax (Digitas)

Roman King (WNBA)

Emily Heyward (Red Antler)

Ilana Susnow (PodcastOne)

Narek Vardanyan (Prelaunch.com)

Ginny Ziegler (Accenture North America)

Taylor Lagace (Kynship)

NEW: ECOMMERCE

WHAT YOU WILL LEARN:

Profit First: How To Thrive During A Recession

Evolving Advertising Measurement: Meta’s Case Study With BARK

Increase Your Brands Revenue by 25% Using Manta Sleep’s Proven International

Lessons From the Chinese Ecommerce Market: Live-Streaming, NFTs & Influencers

Hit Your Acquisition And Retention Goals Through Cutting-Edge CX

Community Building Playbook For DTC Brands

Meta Presents: The New DTC Growth Playbook For Facebook & Instagram Ads

WHO YOU WILL LEARN FROM:

Ezra Firestone (BOOM! by Cindy Joseph)

Jorie Waterman (Meta)

Michoel Snow (BARK)

Mark Zhang (Manta Sleep)

Sharon Gai (Pattern)

Neil Forrest (Gorgias)

Mathias Eriksson (Juni)

Amina Pasha (Thrive Market)

Jake Bailey (Meta)

Nik Sharma (HOOX.co)

More announced soon!

NEW: ADVERTISING AGENCIES

WHAT YOU WILL LEARN:

Building the Ultimate Client Report for Your Advertising Agency

3 Steps to Exploding Your Agency’s Growth

Pricing Your Agency Engagement Models for Maximum Profit

Design Your 2023 People Experience to Create Engagement, Boost Retention and Avoid Burnout

How We Built One of Australia’s Biggest Digital Agencies

Build an Agency Culture Employees Would Never Want to Leave

How to Structure & Rapidly Scale Your Agency in 2022

Copy These 4 Systems to Scale Your Agency and Save 100H+ of Work per Month

The Ultimate Client Retention Roadmap for Marketing Agencies

6-Step Framework to Closing 80% of Your Prospects With High Ticket Offers

WHO YOU WILL LEARN FROM:

Mantas Malukas (Whatagraph)

Marc Beauchamp (Fund My Agency)

Marcel Petitpas (Parakeeto)

James Nicholas Kinney (Media.Monks)

Max Hertan (Megaphone)

Cheria Young (Known)

Nicholas Shackelford (Structured Social)

Marcel García (Everest Marketing)

Erik Huberman (Hawke Media)

Dave Albano (Joza Marketing)

THE METAVERSE & WEB 3.0

WHAT YOU WILL LEARN:

Here’s How the Web 3.0 Is Reshaping the Beauty Influence Industry

Learn How Samsung Is Powering New Consumer Experiences in the Metaverse

Web 3.0 in Ecommerce: Bridging the Gap Between Blockchain and Online Retail

Metaverse Shopping: Revolutionize Your Customer Journey With Web 3.0 Ads

How Morning Brew Took Their Podcast Into the Metaverse (And How You Can Too)

10 Proven Tactics for Building Engaged Web 3.0 Communities

Building a Supercharged Brand Loyalty Program With NFTs

Authenticity in the Digital Era: How and Why It Matters

How Web 3.0 & the Metaverse Is Revolutionizing the Fashion Industry

WHO YOU WILL LEARN FROM:

Maira Genovese (MG Empower)

Vic Ceridono (Vic Beauté)

Michelle Crossan-Matos (Samsung Electronics America)

Dimitri Nikolakakis (DimNiko Agency)

Charles Adelman (Infillion)

Jason Schulweis (Morning Brew)

Justin Vogel (Safary)

Michael Litman (Media.Monks)

Christian Lowell (B-Reel)

Enara Nazarova (Hype)

CONTENT MARKETING

WHAT YOU WILL LEARN:

Hot Offer Matrix: How to Write an Irresistible Offer

How I Got 1.2M Followers in 6 Months by Using This Content Marketing Strategy

Here’s Why You Need to Create Audience Personas, Not Buyer Personas

Write Killer Copy 10x Faster Through AI

The Creator’s Success Blueprint: Content Ideation, Audience Building & Monetization

3 Steps to Making Your Videos Go Viral (Without Expensive Equipment)

Conversion Without Clickbait: Writing Copy With Generous Tension

Learn to Use Design Thinking Principles to Build Higher-Performing Content Funnels

Create Content That Converts With This 4-Part Messaging Framework

YouTube for B2B Brands: Strategies to Grow To 5M Views per Year

The Harmon Brothers System: Learn to Generate Multi-Million Dollar Writing Concepts

Leverage Tripadvisor’s Latest Travel Trends to Engage With Gen Z Audiences

WHO YOU WILL LEARN FROM:

Alex Cattoni (The Copy Posse)

Alex Hormozi (Acquisition.com)

Amanda Natividad (SparkToro)

Jackie Quiring (Jackie Quiring Inc.)

Sachit Gupta (Platforms Media)

Yusuf Omar (Seen)

Margo Aaron (That Seems Important)

Miguel Van Den Oever (Myagi)

Courtney Tarrant (The Ad Girls)

Sam Oh (Ahrefs)

Zach Atherton (Harmon Brothers)

Adam Ochman & Sarah Firshein (Tripadvisor)

LEAD GENERATION

WHAT YOU WILL LEARN:

Hacks From an Amazon Leader: How to Guarantee Growth During a Recession

7 Sneaky Website Conversion Killers (And How To Fix Them)

Triple Your Sales With This Versatile B2B/B2C Copywriting Framework ($3M Profit Case Study)

Understand Your Customers Better Through Powerful Lead Gen Surveys

WHO YOU WILL LEARN FROM:

Rose Jia (Amazon Grocery)

Jess Kiernan (Wallaby Copy)

William Wang (Growth Labz)

Daniel Doan (Doan Consulting)

MEDIA BUYING

WHAT YOU WILL LEARN:

Traffic and Attribution Insights From $54M in Ad Spend

Facebook Ads Aren’t Dead: A Peek Inside Ad Accounts Spending $20K/Day

Attribution Mastery: Leverage First-Party Data and Scale Your Ads [Case Study]

The 8.4X ROI Omnichannel Marketing Strategy for Paid Ads

How to Leverage Google’s Most Powerful Campaign Type: Performance Max

Master Google’s Newest Format: Responsive Search Ads

Crush BFCM 2022 With First-Party Data

Slash Your Facebook CPA By 30-50% Through The Conversion API

Steal These 3 Facebook Ad Campaigns to Generate New Customers From Social

Buying And Measuring Podcast Ads at Scale

WHO YOU WILL LEARN FROM:

Kasim Aslam (Solutions 8)

Molly Pittman (Smart Marketer)

Phoenix Ha (National Positions)

Jon Weberg (Marketing Mastery Elite)

John Moran (Solutions 8)

Brad Geddes (AdAlysis)

Vishnu Vankayala (CustomerLabs)

Andrew Grosso (Pickaxe)

Ralph Burns (Tier 11)

Jonathan Gill (Backtracks)

PERFORMANCE AD CREATIVES

WHAT YOU WILL LEARN:

Insider Strategies: How Top Ecom Brands Create TikTok Ads

Creator Masterclass: Find Your Niche and Produce Irresistible Content

Performance Enhancing Creativity: Re-evaluating Ad Format Throughout The Customer Journey

Optimize Facebook Ads Testing for Maximum Campaign Profit [iOS-Proof Framework]

Creating Native, Video-First Experiences to Reach Millions of Customers

Access, Analyze and Implement Creative Data to Scale Your Content and Ad Production

The Ultimate Ecommerce Guide to Researching, Building and Testing Ad Creatives At Scale

WHO YOU WILL LEARN FROM:

Savannah Sanchez (The Social Savannah)

Luke Kostka (Ad World)

Alexis Jourrou (Condé Nast)

Makeda Diggs (Thrasio)

Emma Henry (QuickFrame by MNTN)

Anastasia Leng (CreativeX)

Colby Flood (Brighter Click)

DESIGN & OPTIMIZATION

WHAT YOU WILL LEARN:

Use the Ultimate 5-Part Product Pitch Formula to Cut Acquisition Costs

Drive More Revenue Through Gamification & Zero-Party Data

Design Landing Experiences (Not Pages) And Drop Bounce Rates

The Ultimate Brand-First CRO Framework to Crush Your Website Conversions

Usability Masterclass: Make Your Digital Product Pages Sell Like Crazy

Boost Website Conversions and Improve UX by Optimizing Rich Results and Page Speed

WHO YOU WILL LEARN FROM:

Scott Cunningham (Social Lite)

Nicola Späni & Noah Kälin (BRAME)

Lydia Penkert (Trivago)

Shaun Brandt (Oddit)

Bogdan Anghel (Bally’s Interactive)

Geoff Atkinson (Huckabuy)

EMAIL & SMS MARKETING

WHAT YOU WILL LEARN:

Boost Your Top-Of-Funnel ROAS & Revenue by 200% With Email Marketing
 
Double Your Campaign Revenue With This Email + SMS Segmentation Strategy
 
Drive Sales Through 2-Way SMS Marketing Conversations
 
How to Drive Retention and Loyalty Through Email Marketing
 
Messenger Marketing: Bump Your Open Rate to 98% In 21 Days
 
Building a World Class Email List with Ben Settle (Interview)

WHO YOU WILL LEARN FROM:

Jess Chan (Longplay)
 
Kerri McDonald (The Greenhouse)
 
Jason Wong (Doe Beauty)
 
Asad Ali (Sendinblue)
 
Joshua Lewthwaite (Izzybots)
 
Ben Settle (BenSettle.com)

THE FUTURE OF ADVERTISING

WHAT YOU WILL LEARN:

Timeless Marketing Principles and Recession Advice from Seth

Leverage AI and Campaign Optimization in Contextual Targeting

What’s In, What’s Out, and What We All Need to Be Paying Attention to as Marketers in 2023 and Beyond

Timeless Marketing Principles: How to Unlock Your True Traffic & Revenue Growth Potential

eBay Ads Presents: Learn to Optimize Your Campaigns In Real Time With First-Party Shopping Data

The Retail Revolution: Creating Immersive Brand Experiences to Match Consumer Shopping Habits

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

Leverage Spotify’s Neuroscience Research to Better Engage with Gen Z Audiences

The Ultimate Guide to First-Party Data for Agencies, B2B, and DTC brands

Create a First-Party Data Flywheel to Supercharge Your Growth [6 Principles]

WHO YOU WILL LEARN FROM:

Seth Godin (Akimbo)

Ned Dimitrov & Yang Han (StackAdapt)

Ryan Deiss (DigitalMarketer)

Eric Siu (Single Grain)

Elisabeth Rommel (eBay)

Michael Burke (Google)

Raja Rajamannar (Mastercard)

Ann Piper (Spotify)

Cory Crapes & Dawn Veltri (RAEK)

Brendan Manley (VirtualAd)

THE ONLINE ADVERTISING EVENT OF THE YEAR

A VIRTUAL EVENT LIKE YOU’VE NEVER SEEN BEFORE

LEARNING
Attend a 2-day Masterclass: Learn the strategies, systems and insider secrets used by the top advertising experts across every major marketing channel.

Get access to 50+ hours of hyper-focused speeches, exclusive interviews, and in-depth panels covering digital marketing’s hottest topics.

NETWORKING 2.0
The networking event of the year: Meet the industry elite, network with 25,000+ marketers, advertisers, ecommerce brands, entrepreneurs and founders.

LEAD GENERATION
Get more global leads: Forge valuable, long-lasting connections with industry-leading marketers and advertisers from across the world.

Really want to make a splash? Get an Ad World Booth and secure your company prime real estate in the Ad World Marketplace. Expose your company to the top 1% of digital and performance marketers, ecommerce brand owners, and agency CMOs.

FREQUENTLY ASKED QUESTIONS (FAQs)

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