T2D3 Fractional CMO Masterclass for Fast SaaS Growth

Elevate your B2B SaaS marketing expertise with the T2D3 Fractional CMO Masterclass for Fast SaaS Growth. Developed by industry expert Stijn Hendrikse, this masterclass and certification program is tailored for CMOs, founders, and go-to-market leaders who want to build, execute, and manage comprehensive marketing strategies for high-growth SaaS companies.

Program Overview

The T2D3 Fractional CMO Masterclass for Fast SaaS Growth offers over 10 hours of in-depth, self-paced training that covers every component of your go-to-market strategy. The course is designed to provide tangible frameworks, actionable examples, and repeatable systems that empower you to drive measurable marketing outcomes.

• Who Should Enroll: B2B SaaS CMOs, founders, and go-to-market leaders.
• Key Benefits: Complete training curriculum, practical tools, templates, and real-world examples.
• Certification: Earn a certification badge that validates your applied knowledge and positions you as a recognized marketing expert in the SaaS industry.

About Stijn Hendrikse?

Stijn Hendrikse is a seasoned entrepreneur and marketing expert with a significant impact in the tech and SaaS sectors. He began his career as Chief Revenue Officer at Acumatica before becoming the CEO of MightyCall. Stijn is also known for his role in launching Microsoft Office 365, where he significantly contributed to its growth strategy. In 2018, he founded Kalungi, a marketing agency focused on B2B SaaS companies, and he currently serves as the Chief Growth Officer at Browzwear.

Stijn Hendrikse is also an educational figure in the marketing world, having developed the T2D3 growth method, which stands for tripling Annual Recurring Revenue (ARR) for two years followed by doubling it for the next three. This strategy is aimed at achieving rapid growth and scalability for SaaS businesses. He has authored a book on this method to help companies understand and implement these strategies effectively​.

What Is Stijn Hendrikse – T2D3 Fractional CMO masterclass for fast SaaS Growth?

The “Stijn Hendrikse – T2D3 Fractional CMO Masterclass for Fast SaaS Growth” is an educational program designed specifically for current and aspiring Chief Marketing Officers (CMOs) and go-to-market leaders within the B2B SaaS industry. The masterclass is led by Stijn Hendrikse, a seasoned SaaS marketing executive with over 30 years of experience, who co-founded Kalungi and co-authored the T2D3 book and masterclass to help startups achieve exponential growth.

PROOF OF COURSE (5.19 GB)

Comprehensive Curriculum and Training Modules

Module 1: Becoming a B2B SaaS CMO

• Key Topics: Leadership, Management, and ROI.
• Learning Outcomes:
  • Budgeting and team-building strategies.
  • Cultivating executive followership and driving superior marketing outcomes.

Module 2: Navigating the SaaS Journey

• Key Topics: MVP, PMF, and T2D3 milestones.
• Learning Outcomes:
  • Understanding the growth stages of a SaaS venture.
  • Tailoring your go-to-market strategy based on your company’s maturity and situational awareness.

Module 3: Strategic Marketing Management

• Key Topics: Foundational marketing strategies for T2D3 growth.
• Learning Outcomes:
  • Balancing strategic vision with execution.
  • Gaining leadership buy-in and facilitating effective strategy workshops.

Module 4: Prioritizing and Accelerating Growth

• Key Topics: Ansoff Matrix application and growth strategy prioritization.
• Learning Outcomes:
  • Identifying growth avenues and selecting the right market segment.
  • Analyzing business metrics such as ICP, ACV, and ARR to focus your efforts.

Module 5: Tactical Marketing Execution

• Key Topics: Developing OKRs, KPIs, and performance dashboards.
• Learning Outcomes:
  • Leading your tactical marketing function with precision.
  • Implementing systems for tracking and optimizing marketing performance.

Module 6: Positioning and Messaging Excellence

• Key Topics: Differentiation using the best, better, only framework.
• Learning Outcomes:
  • Crafting a unique value proposition.
  • Effectively positioning your business in a competitive market.

Module 7: Market Segmentation & Ideal Customer Profiling

• Key Topics: TAM, SAM, SOM analysis and segmentation strategies.
• Learning Outcomes:
  • Developing and validating your Ideal Customer Profile (ICP).
  • Utilizing filters and signals to segment your target market efficiently.

Practical Tools, Templates, and Assignments

The masterclass includes a robust library of tools, templates, and cheat sheets that simplify your daily marketing tasks:

• Templates & Tools: Easily implement frameworks into your go-to-market operations.
• Assignments: Real-world projects designed to help you apply strategic concepts directly to your business challenges.
• Interactive Learning: Quizzes and tangible assignments ensure that you internalize and can apply each concept.

Expert Testimonials

Adriana Rubio, Fractional Marketing Leader
“I’ve used the T2D3 model to help my clients understand their market fit and growth stage. It provided a new language for gaining executive buy-in and rethinking strategies for more effective outcomes.”

Brian Graf, Marketing Expert
“The T2D3 masterclasses transformed my approach to marketing strategy. They enabled me to holistically assess a company’s situation and develop go-to-market strategies that drive success, making me feel like a true B2B SaaS marketing expert.”

Conclusion

The T2D3 Fractional CMO Masterclass for Fast SaaS Growth is a comprehensive program designed to empower marketing leaders in the B2B SaaS space. By combining strategic insights with practical tools and real-world applications, this masterclass ensures that you not only learn the fundamentals but also master the art of executing high-impact marketing strategies. Whether you are looking to refine your existing skills or establish a strong foundation in SaaS marketing, this course provides the expertise and resources necessary for fast and sustainable growth.